If a word or phrase in a search appears in both the title and tags of a listing, Etsy considers that listing more relevant than a listing that features the search term in the tags or title alone.For example, “cat shirt” will be placed higher than a match for “cat” or “shirt.” An exact phrase match is stronger than matching the search terms individually.Here’s what Etsy considers when ranking search results: Then, the algorithm will use keywords to place those items in the most relevant order. Items in Etsy’s search results must match a user’s search, and items that are an exact match will appear highest in search results.įor example, if a shopper searches for “cat shirt,” the search algorithm will find all items that match both “cat” and “shirt” in either listing tags or titles. Keywords are a big part of SEO, and it’s no different on Etsy, but how do you go about determining which keywords are right for your shop? How keywords work in Etsy searchįirst, you need to know a bit more about how Etsy determines the placement of listings in search results. Your shop title can be up to 55 characters long, and when you enter a new shop title or edit the existing one, you’ll be able to preview how it will appear in Google search results. This tactic works great because shoppers will likely come across your store even when searching for a generic product term. However, don’t sacrifice creativity for SEO - this shop title works because it’s unique to the business and memorable. For example, Etsy shop SilverDollarCandleCo makes and sells candles. Think of a title that indicates the kind of products you sell. The text will also be the page title for your shop and is the first thing a user will see in the search results, so take advantage of the opportunity to title your shop appropriately. Your shop title is a brief bit of text that describes your store so shoppers know what you make and sell, and it’s one aspect of your shop you can use to influence SEO. Include your primary product in your shop title Need a jump-off point to start optimizing your own Etsy shop for SEO? Here are eight simple ways to help customers discover your listings. SEO can be challenging, but it’s important to have a basic understanding of SEO best practices, so you can optimize your shops for search and get your items in front of more potential buyers. “Once I figured out what people wanted, I would target longer-tail keywords, and, all of a sudden, sales started coming in,” Kirk said in an interview with Marmalead.Įtsy SEO is the process of improving the visibility of your shop and its products in search engines like Google, as well as within Etsy’s search function. However, once they understood Etsy search and the power of keywords - particularly how to utilize long-tail keywords - everything changed. Before they had a firm understanding of search engine optimization (SEO), they were running an Etsy store that sold high-quality, custom-engraved gifts, but they weren’t maximizing their traffic - and by extension, their revenue. Today, running Darkhorse Gifts is a full-time job for Aydon Cuddington and Kirk Quesnelle, but it wasn’t always that way.
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